Apple has reignited discussions with OpenAI, the creator of ChatGPT, about the integration of AI features in the upcoming iOS 18.
While Apple is concurrently developing its own extensive language models for iOS 18 functionalities, the talks with OpenAI primarily revolve around a "chatbot/search component," Bloomberg reporter Mark Gurman wrote.
Apple is also purportedly engaged in negotiations with Google to secure a licence for Gemini, Google's AI-powered chatbot, to enhance iOS 18.
According to the Bloomberg report, the discussions are on, with the outcome yet to be determined, as Apple has not finalised its decision on which company's technology to adopt.
Despite maintaining a relatively low profile in the realm of artificial intelligence (AI), Apple appears to be gearing up for significant developments in this field.
During the earnings announcement in February, Apple CEO Tim Cook hinted at company's continued investment in AI, promising to unveil further details later in the year.
The recent launch of the M3 MacBook Air, hailed by Apple as the "world's best consumer laptop for AI," hints at the company's forthcoming focus on AI-centric laptops and desktops, expected to debut later this year.
Moreover, Apple's recent release of several open-source large language models designed for local device usage signifies its commitment to advancing AI capabilities beyond cloud-based solutions.
The specifics of Apple's AI features for iPhones and other devices remain ambiguous. Despite advancements, generative AI is still marred by its reputation for unreliability and tendency to making up answers.
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