French firm launches AI ad generation tool with 90% accuracy

French AI start-up AdCreative.ai has released its first language model, AdLLM Spark, that crafts ad text with high conversion rates.

The company said the model has two major features, 'instant text generation' and 'accurate performance prediction'. The startup along with Nvidia trained the model on real-life ad copy, according to thenextweb.

Its training data consist of every text generated by the company for its 2 million users. It includes information from eight leading advertising platforms such as Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok. The training data also contain 840 million lines of instructions, ad texts, and target audiences.

"This comprehensive information enables AdLLM to understand what works on each platform and to predict and craft high-conversion ad texts for any niche, business, or platform," said Tufan Gok, the CEO of AdCreative.ai.

AdLLM uses a metric called the 'Real-World Ad Performance Benchmark' to predict the CTR, or click-through rate, of advertising copy.

The company tested the tool’s impact on 10,000 real ad texts and claimed that the system predicted their performance with over 90 per cent accuracy.

The company claimed the model's accuracy is 60 per cent higher than that of ChatGPT and at least 70 per cent higher than every other model in the market.

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