Google is all set to launch a technology that will tell if a picture was real, edited, or outright fake.
In the coming months, Google will show in its search results an updated "About this image" feature that will tell people if an image was created or edited with AI tools.
The technology comes as part of the Coalition for Content Provenance and Authenticity, or C2PA, an alliance seeking to address problems being spawned with the flourishing of AI-generated imagery.
C2PA's authentication is a technical standard that carries information such as where images originate to create a digital trail.
"Provenance technology can help explain whether a photo was taken with a camera, edited by software or produced by generative AI. This kind of information helps our users make more informed decisions about the content they’re engaging with — including photos, videos and audio — and builds media literacy and trust," Google said in a statement.
The company said it has begun integrating C2PA metadata in Google Ads, as well as on YouTube.
C2PA, based in Washington, is a Joint Development Foundation project, formed through an alliance between Adobe, Arm, Intel, Microsoft, and Truepic.
Google has collaborated on the newest version (2.1) of the technical standard, which is said to be "more secure against a wider range of tampering attacks due to stricter technical requirements for validating the history of the content’s provenance."
Image Source: Unsplash
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