Samsung emerged as the top phonemaker with a market share of 20.8 per cent, surpassing Apple during the first quarter of 2024.
In the same period, Apple experienced a roughly 10 per cent decline in smartphone shipments. The dip was attributed to heightened competition from Android smartphone manufacturers vying for dominance in the market.
After a robust performance in the December quarter, during which Apple surpassed Samsung to claim the title of the world's leading phone maker, Apple has experienced a notable sales slump.
The company has relinquished its top position, slipping back to second place with a 17.3 per cent market share, as Chinese brands like Huawei make significant gains.
Xiaomi, another prominent Chinese smartphone manufacturer, secured the third spot with a market share of 14.1 per cent in the first quarter, according to data from research firm IDC (International Data Corporation) released on Sunday, cited by Reuters.
Samsung, headquartered in South Korea, unveiled its latest flagship smartphone series, the Galaxy S24 line- up, at the start of the year, contributing to the shipment of over 60 million phones during the period.
According to data from Counterpoint, global sales of Galaxy S24 smartphones surged by 8 per cent compared to the previous year's Galaxy S23 series during the initial three weeks of availability.
During the first quarter, IDC reported that Apple's iPhone shipments totalled 50.1 million units, marking a decrease from the 55.4 million units shipped during the same period the previous year.
In addition, Apple experienced a 2.1 per cent decline in smartphone shipments in China during the fourth quarter of 2023 compared to the previous year.
This decline highlights the obstacles confronting the US tech giant in its third-largest market, where certain Chinese companies and government bodies have restricted the use of Apple devices among employees.
This move mirrors the security-related restrictions imposed by the US government on Chinese apps, reflecting the complex landscape of international tech regulations.
In June, the Cupertino, California based company, will host its Worldwide Developers Conference (WWDC), showcasing software updates for iPhones, iPads, and more. Investors eagerly await news on Apple's AI development, an area the company has yet to extensively address.
Earlier this year, Apple surrendered its title as the world's most valuable company to Microsoft.
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